“Determine how trustworthy a person is in just one minute.” That’s the pitch from DeepScore, a Tokyo-based company that spent last week marketing its facial and voice recognition app to potential customers and investors at CES 2021.Here’s how it works: A person—seeking a business loan or coverage for health insurance, perhaps—looks into their phone camera and answers a short series of questions. Where do you live? How do you intend to use the money? Do you have a history of cancer? DeepScore analyzes the muscular twitches in their face and the changes in their voice and delivers a verdict to the lender or insurer. This person is trustworthy, this person is probably not.